Vans: This Ties Us Together
Family isn’t always something you’re born into. It’s the things we do together that make us one. For Vans’ Holiday 2022 campaign, we flipped tradition on its head and focused on the unbreakable bonds formed by a shared passion.
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2023 Webby Awards: “Advertising, Media & PR Augmented Reality - Honoree”
2022 FWA Awards: "FWA of the Day - Winner"
2023 W3 Awards: "Virtual & Immersive Experiences - Best in Show"
2023 District 15 Addy's: "Mobile Interaction - Silver"
2023 District 15 Addy's: "Augmented Reality - Silver"
2023 LA Addy's: "Branded Content & Ent for Online/Interactive - Silver"
2023 LA Addy's: "Augmented Reality - Silver"
2023 LA Addy's: "Mobile Interaction - Silver"
2023 LA Addy's: "Digital Creative Technology, User Experience - Silver”
Client: Vans
Film, Social, In-Store, Website, Digital
Alongside our anthem film, we created a series of :15s that highlight the bonds of our three unique families that embody the brand’s core pillars— music (MUNA), art (Bob Baker Marionette Theatre) and action sports (Bottomfeeder).
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Senior Copywriter: Mia Madrid
Senior Art Director: Rachel Leathers
Art Director: Holiday Black
Creative Director: Bruno Luglio
Director: Camila Cornelson (Stept Studios)