SAMSUNG: WORK IS BETTER WITH PLAY
The pandemic completely shifted parents’ daily routines. Homes became offices and playgrounds, and juggling work while keeping the kids busy became the new normal.
In this film, we follow a day in the life of a mom navigating her new 9-5, effortlessly switching between work and playtime with a little help from her Samsung Tab S7+— the tablet built for both.
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Ad Age Editor’s Pick of the Week
Featured on Ads of the world by The Clios, Shoot Online, Adweek.
Client: Samsung Global
Agency: BBH New York
Film, Social
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Senior Copywriter: Mia Madrid
Senior Art Director: Bo Yoon
Group Creative Director: Lucas Bongioanni
Director: Fredrik Bond