PINTEREST: 2026 brand campaign
The internet has trained us to watch life instead of live it. Scroll past experiences. Consume other people’s moments.
Lose hours without meaning to platforms that reward staying, staring, and never leaving.
But in 2026, something is shifting. People don’t just want more content. They want momentum.
They want to feel something real again. Go somewhere, do something, become someone.
For our 2026 brand campaign, we’re taking a stance and calling out an industry built on attention traps.
Because Pinterest isn’t here to keep you scrolling. It’s designed for you to get inspired, and then get offline.
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As seen on Fast Company, Marketing Week, Adweek, Ad Age, Skift, Campaign Canada, Breaking & Entering Media, Campaign UK, Campaign Asia, ChannelX, Brand Innovators, Media Post, Brand Innovators, LBB, Roastbrief,Marketing Directo, PropMark & more.
Client: Pinterest
Film/ Broadcast, Social, OOH
The best thing you can find online is a reason to go offline.
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Lead Writer: Moi <3
Director: Janssen Powers @ RESET
ACDs: Mia Madrid, Ricardo Baltazar
ECDs: Becca Morton, Gage Clegg
VP, Creative: Xanthe Wells
CD: Jera Mehrdad
CD, Photo: Anna Hustler
Senior AD, Photo: Julia Sabot
ACD: Monica Hernandez
Senior Producer: Ted Copeland
Executive Producer: Anh-Thu Le
Styling: Anh Dinh
Photography: Tom Van Schelven
Editor: Kenny Shimm @ Lost Planet
Assistant Editor: Doug Yablun
VFX: Rick Lancaster, Bryce Dorsett, Dana Berry @ BlackhatVFX
Color: Siggy Ferstl @ Company3
Mix: John Bolen @ Racket Club
Music Supervision: Andrew Charles Kahn, GEMS
Sound Design: Thomas Joren Nielsen
EP, RESET: Helen Hollien
Flame: David Parker @ Jane Studios