PINTEREST PRSENTS 2025: HYPE VIDEO

With a small budget and a mighty team, I helped craft Pinterest’s first ever hype video that weaves together real Pinner stories and cultural crass. Created for Pinterest Presents 2025—our global marketing livestream event of the year—the film introduced a fresh visual and editorial language designed to showcase how Pinterest drives culture forward.

We ourselves casted creators who embodied Pinterest’s ethos and current trends. Including Jade Fiona (fashion), Haute & Freddy (music), Studio Muka (home), and Chicano Eats (food) to show what Pinterest means to them and how they use the platform to turn their inspirations into real-life creations.