THE P IS FOR PERFORMANCE!

For marketers, the stakes have never been higher to drive performance. In this campaign, we set out to dramatize that pressure and show how Pinterest Performance+ helps marketers not just keep up, but thrive.

Drawing inspiration from classic action movies, we created a series of cinematic mini-films where two fearless marketers take on the industry’s biggest challenges. One minute, they’re flying high on results. The next, they’re launching campaigns into orbit on a high-stakes space mission.

To make it all feel unmistakably of the industry, we lean into all the buzzwords, acronyms and marketing mumbo jumbo. Turning performance jargon into the stuff of blockbuster heroics.